My lotte

‘MyLOTTE’ is a corporate font for Lotte Duty Free, a global company. It reinterpreted Lotte Duty Free’s brand identity, the origami pattern, to fit the form and traits of English graphemes.

  • projectMy lotte
  • clientLotte Duty Free
  • year2017
  • scopebold, medium, regular, light

My lotte bold

가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

My lotte medium

가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

My lotte regular

가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

My lotte light

가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789